Rather than adding to the “many amazing books and exhibitions about skateboard graphics”, Olivares wanted to use his particular perspective and give back to the skate community, by looking to tell an untold design story to “put the skateboard on the same level as a Dieter Rams clock”.Īccording to Olivares, there are many influential industrial designers whose contribution to design and to the progression of the sport – their material and technical innovations always “in a kind of dance” with its milestones – deserve recognition. Making this exhibition, he says, was “really like stitching together a rift in my own life.” A vitrine of skateboards, hardware and printed matter, photo Felix Speller “There’s a Charles Eames quote saying ‘take your pleasures seriously’,” says Jonathan Olivares, industrial designer, writer, curator and long-time skateboarder.īut the skateboard, a pleasure for Olivares and many others, hasn’t always been taken seriously: as a sport it has been villainised, yet will next year make its second appearance as an Olympic sport, and only in recent years has it been looked at as an object of design.ĭays away from opening the new Design Museum exhibition, Skateboard, which Olivares curated with associate curator Tory Turk, Olivares admits that he was no exception: “I never really stopped skateboarding, but I treated it as a hobby that had nothing to do with my profession”. By Sophie Tolhurst Octo5:16 pm Octo10:00 am
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